New England Federal Credit Union (NEFCU) and Vermont State Employees Credit Union (VSECU, a former PixelSpoke client) joined forces to become one entity rebranded as EastRise. The newly-formed credit union reflects the strengths of their legacies that stretch back over 75 years. A full rebrand was executed that leans into the local flare while sustaining their reputation in the community. The Pixelspoke team was tasked with bringing the new brand to life in a user-friendly, mobile-optimized, accessible, and secure website experience.
Previous homepage design (L), redesigned homepage (R)
The Pixelspoke team pulled me in to help establish a look and feel for the ui of the new EastRise website. Personal, powerful and proud to be a Vermont brand – I crafted components and page templates that leveraged the client’s beautiful brand elements and story. Additionally, I worked closely with the strategist in delivering wireframes and strategic input on element builds, and assisted development with quality assurance of components once in staging. Our aligned efforts allowed the new EastRise site experience to not only lean into its colorful, textural nature, but sustain a user friendly and accessible banking experience.
Tasks include:
art direction • wireframing • production • ui design • template design • component library build
Page introducing new brand to existing members on desktop
Individual event page template for desktop
Blog landing page for desktop
Join page redesign for desktop
Both the Pixelspoke and EastRise teams are very happy with the online experience we have achieved. The client had a lot of fun elements to work with, and our team leveraged their foundational elements in a way that doesn’t distract from their innovative financial services but rather adds value and humanizes the banking experience. Jevonne McLaughlin, Vice President of Brand Marketing at EastRise mentioned "This is our second time building a website with PixelSpoke... in both cases, they have been a phenomenal strategic partner to create an exceptional user experience that reflects our brand and achieves our goals.” Learn more about the project on Pixelspoke's blog.
Other projects with Pixelspoke:
Educator’s CU, PenAir, RadiFi
“Christine is highly skilled, highly communicative, and an excellent collaborator. Her attention to detail, combined with her creativity, puts her at the top of my list when we are looking for a designer who can take a project and run with it. She is open to ideas and process, while offering up her own expertise and suggestions on how to make the work even better. With her a solid work ethic and great attitude, I'd happily recommend Christine.”
Dave Drouin Chief Creative Officer at Pixelspoke
