Northwest Mothers Milk Bank (NWMMB) has been serving the Pacific Northwest’s most vulnerable infants since 2008. When I started working with the milk bank over five years ago, their website was being under utilized in some ways and regularly updated in others. Some pages were redundant or empty while the overall visual look and feel needed a refresh to better align with their brand and brand message.
Previous homepage design (L), redesigned homepage (R)
Recommending we streamline the user experience and update the visual design to accompany it, I requested the client team fill out an intake survey to start to align our efforts. From our internal discovery, we defined what user outreach we wanted to explore. Milk donors and financial donors were the priority audiences we needed to consider. The user feedback collected helped define the strategy used to define a sitemap and the overall user experience we wanted to accomplish.
Homepage redesign
Page template design with navigation expand on desktop
Since the launch of the website, we have continued to work together to both sustain and refine the website experience as the milk bank changes and grows. User research is regularly collected to ensure our goals align with the audience’s needs, and the site is managed accordingly. Aside from the website work, I have had the pleasure to continue working with the milk bank on a number of projects, from art directing photo shoots, to print collateral and other branding efforts. I continue to refine and streamline their library of assets and regularly audit the website in effort to maintain the integrity of the work we have completed.
Tasks include:
creative direction • cms management • digital strategy • graphic design • project management • ui design • ux design (sitemap and wireframes)
“Northwest Mothers Milk Bank has had the pleasure of working with Christine for over five years. She helped us to strategize, rebrand, and update all of our collateral so that it is clear and cohesive. Working to rebuild and refresh our website was a big project and our first time tackling placing a large amount of information in logical order that made sense and was visually pleasing. Christine was able to work with us throughout the project, with the end result being something we are very proud of showcasing. Christine is practical, honest and down-to-earth in her approach to design. She has been able to listen to our ideas and vision and create beautiful work.”
Lesley Mondeaux Executive Director at Northwest Mothers Milk Bank
