Northern Florida based Jax Federal Credit Union received a full rebrand that expands their demographic profile while sustaining their eighty year old reputation in the community. The Pixelspoke team was tasked with bringing Florida’s Jax Federal Credit Union’s new brand RadiFi to life. The project turnaround was quick, as the new brand had a hard set launch date. The client provided a minimal brand book, which we were asked to harness and expand on in the new website.
Previous homepage design (L), redesigned homepage (R)
The Pixelspoke team pulled me in to help establish a look and feel for the ui of the new RadiFi website. Bold, inspiring, smart, and caring – I crafted a mood board that leveraged the new brand and refined elements where necessary. Expanding on the ui library to accommodate all the components needed, I worked closely with the strategist and developer during the entire design to deployment process. Our aligned efforts allowed the new RadiFi site experience to not only lean into its colorful nature, but sustain a user friendly and accessible banking experience.
Tasks include:
art direction • moodboard design • production • ui design • template design • component library build
Join page with mobile navigation expand state
Community Impact statement page for desktop
Blog landing page for desktop
Both the Pixelspoke and RadiFi teams are very happy with the online experience we have achieved. Our team leveraged the client's foundational elements in a way that doesn’t distract from their innovative financial services, but rather adds value and humanizes the banking experience. Additionally, RadiFi won a Silver 2023 Davey Awards for their website redesign! Learn more about the redesign and award with Pixelspoke.
Other projects with Pixelspoke:
Educator’s CU, VSECU, PenAir
“Christine is highly skilled, highly communicative, and an excellent collaborator. Her attention to detail, combined with her creativity, puts her at the top of my list when we are looking for a designer who can take a project and run with it. She is open to ideas and process, while offering up her own expertise and suggestions on how to make the work even better. With her a solid work ethic and great attitude, I'd happily recommend Christine.”
Dave Drouin Chief Creative Officer at Pixelspoke
