Challenge
Daylight, a Portland-based digital product agency, needed a website redesign that reflected their evolved capabilities and strategic positioning. Their previous site was visually outdated and failed to effectively communicate their refined service offerings or showcase their work in a way that resonated with prospective clients. The challenge was to create a cohesive digital presence that would attract the right clients and accurately represent their current approach.
Approach
I partnered closely with Daylight’s Director of Strategy to lead the visual and UX direction for their redesign. After defining the strategic framework, I established a flexible component system and design language that prioritized showcasing client work while maintaining a clean, accessible user experience.
My approach focused on creating a scalable design system that would allow Daylight’s team to independently manage and showcase their case studies, team profiles, and capabilities. I developed comprehensive UI designs, reusable component patterns, and detailed specifications. To ensure design integrity and accessibility compliance, I collaborated with their development team throughout implementation.
Outcomes
The redesigned site successfully repositioned Daylight as a modern, strategic digital agency. By streamlining the visual design and creating a flexible showcase system, the new site allows Daylight to effectively highlight their portfolio and team; critical factors in attracting high-value clients in the competitive agency market.
The accessible, component-based architecture enables Daylight’s team to independently maintain and update content, reducing their reliance on development resources for routine updates. Post-launch, I continue to collaborate with Daylight as a retained design partner on client projects, leveraging the design system we built together.
art direction • ui design • template design • component library build
Other projects with Daylight:
Carrot Fertility, Vya, Whistic
Daylight has worked with Christine on several design projects over the past several years, including as the lead designer for the our new website.
She masterfully translated our vision into an elegant, user-centric design that exceeded our expectations. Her systematic, data-driven approach significantly elevated the site’s user experience and performance. But what truly sets Christine apart is her innate ability to communicate with stakeholders across all levels—from senior leadership to marketing and tech teams. She has the unique gift of making complex collaborative processes enjoyable, evidenced by the ease with which she vibes with everyone involved.
Alan Robinson Managing Principal, Strategy at Daylight Studio