Whistic, a Utah based vendor security network provider, reached out to Daylight Studio to partner on creating a responsive site for their new brand. Whistic is a vendor security network for users to assess, publish, and share vendor security information on one, unifying platform. Whistic wanted a redesign that moved away from their existing illustration and image styles and harnessed a strategy that better highlighted their AI engineered platform capabilities.
Previous homepage design (L), redesigned homepage (R)
I led the UI strategy for Whistic's rebrand launch, guiding the project from sitemap approval through Craft CMS implementation. After defining the information architecture through wireframing, I developed a modern, vibrant visual system that repositioned Whistic from illustration-heavy to AI-capability-focused. The design emphasized their core brand attribute; optimistic, value-oriented, and trustworthy, while creating an intuitive experience for B2B security stakeholders. I collaborated closely with the client team to build a scalable component library that supports their ongoing optimization efforts.
Redesigned homepage for desktop
The redesigned site effectively repositioned Whistic in the competitive vendor security market, supporting their conversion goals for B2B tech stakeholders. Post-launch, Whistic is retained as a client through Daylight, with continuing focus on website optimization, KPI monitoring, and SEO refinements.
ui design • ux design (wireframes) • template design • component library build
Other projects with Daylight:
Carrot Fertility, Daylight, Vya
“I first worked with Christine several years ago when I needed some freelance design support and had a wildly positive experience. That's why I was so excited to get to work with her again this year on a full website rebuild. Christine not only brings an incredible aesthetic to every project, but she is a highly reliable design leader who builds the process, guides the project, and provides consultation at each stage. She has a deep understanding of how to use design elements to build an optimal user experience that drives business goals. I highly recommend Christine!”
Meg Client colleague at Daylight
